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The album art features the Skull logo, and from that point on, the mark was known as the Steal Your Face logo. The album was recorded at the Winterland Ballroom in San Francisco on October 17–20, 1974, an alleged "farewell run" that was followed by a then-indefinite hiatus. This led to the beginning of the Grateful Dead logo being known as the Steal Your Face, or Stealie, but that name was solidified in June of 1976, when the Dead released a double live album by the name, “Steal Your Face”. This was basically a way of saying that once you “got” the Dead, you’d never be the same again. When the song debuted, however, many fans gravitated towards the line, “Steal your face right off your head,” and applied it to having your “face stolen” by the music.
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Less than one year after stepping into the role, he was discovered to have been stealing money from the band, and ultimately skipped town, taking the stolen money with him and leaving the band broke.
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Records, the album continued the folk rock and country music style of their previous album Workingmans Dead, issued earlier in the year. In 1972, about three years after the first appearance of the Grateful Dead logo, the band debuted “He’s Gone.” This song tells the story of Mickey Hart’s father, who was brought on in 1969 as the bands’ manager. American Beauty is the fifth studio album (and sixth overall) by rock band the Grateful Dead.Released in November 1970, by Warner Bros. How did it become the “Steal Your Face” Logo? It was simply referred to as the Grateful Dead logo. At this time (around 1969), the skull and lightning bolt symbol was not referred to as the “Steal Your Face” or “Stealie”.